Facebook! One out of every thirteen people on earth is on
Facebook, an active user base of over 650 million. Entrepreneurs and developers
from more than 190 countries are connected through Facebook platform. More than
1 lakh business pages are registered through Facebook every day which get 30.2
million likes in just 20 minutes. Before the Internet, it was unlikely that the
average person would advertise with ease. Many businesses used the Yellow Pages
or radio, but for a majority of them getting their advertisements to be
effective was a mammoth task. Even in the first decade of the 21st century,
only a percentage of companies used search advertising. Many found that pay-per-
click was too expensive or too complicated for them.
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